Why Behavioral Biometrics Is the Next Big Weapon to Fight Fraud
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GUEST BLOGGER
Carthic Kameshwaran
Behavioral biometrics is a modern method of identifying individuals based on the way they interact with devices, such as computers and smartphones. It is used to verify the identity of an individual through the analysis of patterns of human behavior, such as mouse movements, typing speed and pressure on touchscreens. Unlike traditional biometric methods, such as fingerprint scanning or face recognition, behavioral biometrics does not require any physical input from the user, making it a more convenient and less intrusive form of identification.
Adoption in Fraud Prevention
Behavioral biometrics is a relatively new technology, but it has already been widely adopted by organizations and individuals for a range of purposes. One of the most common applications of behavioral biometrics is in the field of cybersecurity, where it is used to detect and prevent fraudulent activities. For example, it can be used to detect unauthorized access attempts by monitoring the way a user interacts with a device and comparing it to previous behavior patterns. If the behavior does not match what is expected, the system can flag the activity as suspicious and take appropriate measures to prevent it.
Another application is in the field of mobile banking, where it is used to enhance the security of online transactions. By monitoring the way a user interacts with their device, the bank can verify the identity of the user and ensure that they are indeed the person who is making the transaction. This reduces the risk of fraud and helps to protect the customer’s sensitive information.
Adoption in Operational Efficiency
In addition to its applications in cybersecurity and mobile banking, behavioral biometrics is also being used in the workplace to increase productivity and efficiency. For example, it can be used to monitor the performance of employees and identify areas where they need improvement. By tracking the way an employee interacts with their device, the system can detect patterns of behavior that are associated with low productivity, such as taking frequent breaks or spending too much time on non-work-related activities. This information can then be used to provide targeted training and support, helping to improve overall productivity and efficiency.
Another benefit of behavioral biometrics is its ability to improve the user experience. By tracking the way an individual interacts with a device, the system can learn their behavior patterns and preferences, making it easier for the user to complete tasks and access information. This can help to reduce frustration and improve the overall user experience.
Challenges
Despite the many benefits of behavioral biometrics, there are also some potential risks and challenges that must be considered. One of the main concerns is privacy, as the technology involves collecting and analyzing sensitive information about an individual’s behavior patterns. This information could potentially be used for malicious purposes, such as identity theft or profiling.
Another challenge is the accuracy of behavioral biometrics. While the technology has made significant advancements in recent years, there is still a risk of false negatives or false positives. For example, a change in behavior, such as an injury or illness, could result in a false negative, preventing the individual from accessing their device or account. On the other hand, a false positive could result in the system mistakenly identifying a malicious user as the legitimate one.
Finally, there is the issue of cost, as implementing a behavioral biometrics system can be expensive. This includes the cost of purchasing and deploying the necessary hardware and software, as well as the cost of training staff and providing support to users.
Final Notes
In conclusion, behavioral biometrics is a promising technology with many potential applications and benefits. However, it is important to consider the potential risks and challenges before adopting the technology, including privacy, accuracy and cost. By carefully balancing the benefits and risks, organizations and individuals can make informed decisions about the use of behavioral biometrics and ensure that they are using the technology in an appropriate manner.
Author Bio
Carthic Kameshwaran is working as Director – Solution Consulting, in the field of Fraud detection and Prevention in Bureau inc. His 18+ years of experience spans custom software development, product engineering, Program management and Solution Consulting.