ACFE Senior Media Relations Specialist
When most people think about conferences, they conjure thoughts of chilly meeting rooms and PowerPoint presentations. Name tags. Perhaps some dry “trade talk” and (you hope) some free swag. These events are important for our professional development – but let’s be honest, for anyone not involved, a conference isn’t exactly headline-grabbing news. Unless it’s the ACFE Global Fraud Conference, that is.
There are always a number of journalists covering the annual event, and this year was no different. They came to report on the latest trends in cyber fraud, online investigations, interviewing techniques and other cutting-edge issues in our profession. Not only that, they wanted to hear what our keynote speakers had to say to thousands of fraud fighters who hung onto their every word. This year saw even more media coverage than usual, including live reporting by CNBC and on-location coverage from Fortune, Forbes, Accounting Today and other venues.
When CNBC set up their cameras to film the ACFE’s Cressey Award-winner Preet Bharara on the opening day of the Conference, they anxiously waited to see what breaking news he would announce from the podium. Bharara, U.S. Attorney for the Southern District of New York, didn’t disappoint: During his speech he revealed that the 2nd Circuit issued its ruling on the Raj Rajaratnam (currently serving 11 years in prison) appeal by upholding the conviction – a statement that was met with enthusiastic applause from the audience.
Forbes blogger Walt Pavlo and Accounting Today editor-in-chief Michael Cohn attended breakout sessions and covered a variety of aspects of the conference. Peter Elkind, Fortune editor-at-large and co-author of The Smartest Guys in the Room: The Amazing Rise and Scandalous Fall of Enron, was on hand to see Andrew Fastow deliver the conference’s closing keynote address.
The Fastow appearance created a lot of buzz around the Conference. It was his first public appearance before a large audience and the media. Though his speech was not videotaped, as per his request, CNBC reported live (on-location from the conference) immediately following his address with reaction to his revelations and admissions.
CNBC reporter Scott Cohn and his crew stayed through the entire Main Conference, talking with speakers, attendees and exhibitors. The result was a great clip produced for PBS Nightly Business Report that covered the event as a whole, a summation of the largest gathering of anti-fraud professionals in the world included in a segment titled, "Financial Fraud Fears."
It’s exciting to see the media sharing the experience of the ACFE Global Fraud Conference with the rest of the world. It just helps illustrate that it’s not only a conference – it’s an event.